Riva

Boost conversion rate and return on investment.

Riva Fashion had two major goals for its web and mobile app: to boost its conversion rate and return on investment.

Users growth by about 20 percent — from month to month. And its return on investment measured 500 percent.

After analyzing the company’s situation, Bowaba supported Riva Fashion with display and paid advertisements as well as messaging app marketing on WhatsApp, Facebook Messenger and Telegram.

Thanks to those efforts, Riva Fashion attained a steady conversion rate for its app. In fact, the number of active users grew incrementally — by about 20 percent — from month to month. And its return on investment measured 500 percent.

A Fashionable Campaign

The Riva label debuted in 1997. It sells fresh, high-quality and affordable ensembles to women in the 18-to-45 age group, and it has a children’s clothing division as well. Riva focuses on both style and comfort; as such, it’s developed a very loyal following. Riva now owns more than 60 stores in six countries.

Clearly, Riva Fashion has excellent products to display. Bowaba’s mission, then, was to inform the right people about this app — not just a large group of people at random. To that end, Bowaba developed a plan that specifically targeted Riva’s key demographics.

This grand strategy included, among other components:

  • The Google Display Network.
  • Snapchat ads.
  • Instagram ads.
  • Facebook ads.
  • Apple Search Ads
  • YouTube Ads
  • Paid social and re-
  • marketing management.
  • WhatsApp marketing.

In particular, the WhatsApp platform has been instrumental to Bowaba’s plans for Riva Fashion.

Riva had a WhatsApp channel to start with. Bowaba established and built a dynamic community around that channel to promote Riva marketing newsletters. Those newsletters have since earned an open rate of 99 percent and a click rate of 40 percent, two amazingly high statistics.

Results a
la Mode

You, too, can replicate these results. Whether you are launching a new branch, like Habra, or just want to increase your social media presence, Bowaba’s team of social media specialists will create digital campaigns catered to your requirements. As a result, you can increase footfall, improve online visibility, and engage with your followers. It could be the best thing you do for your business this year.

Bowaba is a digital marketing agency that delivers integrated omnichannel marketing campaigns across search, SEO, social, and display advertising that helps you reach your goals.

Riva Website: www.instagram.com/rivafashionme

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