Conversational Commerce

How does conversational commerce work

Creating a customer journey funnel through WhatsApp is a strategy to effectively engage your customers in a meaningful manner.

What are all the possibilities of conversational commerce?

By mapping out the various stages of the customer journey and thoughtfully planning your engagement approach for each stage, you can guarantee that you provide value to your customers throughout every touchpoint.

Stage 1: Awareness

This stage is all about introducing your product or service to your target audience. It relies heavily on marketing and advertising with well-targeted material. You need to make sure your customer understands what you do or what your product is and how it can help them; all while sparking interest so they engage with you.

So how do we do this using conversational commerce?

Use a broadcast message over WhatsApp or any other messaging app service to send out information about your product or service. You can use an initiator message to pique customer interest and include a quick replay button for the prospect to respond to if they have more questions.

Drive traffic to your WhatsApp Channel using a variety of methods, including online ads, social media posts, email marketing, sms and links from your website. Once you have that traffic, it’s important to engage with customers and get them interested in your product or service through a Chatbot.

Stage 2: Consideration

Now, we move on to the consideration stage, where the customer is interested in your product or service. They are researching features, options, and suppliers to make a final decision.

Here’s where a conversational app such as WhatsApp can come in handy!

You can use some cool features of the WhatsApp API to provide more info about products your customer has already shown interest in. Just send links, customer reviews, or even product videos alongside your regular text messages.

Drive traffic to your WhatsApp Channel using a variety of methods, including online ads, social media posts, email marketing, sms and links from your website. Once you have that traffic, it’s important to engage with customers and get them interested in your product or service through a Chatbot.

Don’t forget to take advantage of chatbots too. They can automate customer interactions, freeing up your time to focus on other things. Plus, they can help you engage with more customers in less time, and you can always pass the conversation to a live agent if needed.

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